A cross-section of business owners who participated in the just-concluded capacity building program organized for SMEs has commended Polaris Bank and social media giant Facebook for giving them the free opportunity to acquire new skills on how to grow their businesses, leveraging technology.
The virtual digital marketing seminar, which had over 5000 SMEs as participants in phase 1 and 2 ran for days in each session. The program is in fulfillment of the Bank’s commitment to empowering Nigerian SMEs. The workshop was designed to help them explore and learn new ways to grow their businesses, especially in the era of COVID-19 pandemic, which has further emphasized the need for digitization of business processes.
The sessions dwelt on how to build an online presence with Facebook, the discovery of tools to drive business, systemic ways on how to find customers on Instagram, and subsequently information on how to Create Facebook Adverts.